Reddit is one of those sites on the internet that is a bee hive of activities and has been referred to on numerous occasions as the ‘front page of the internet.’ But is it?
Students from the University of Notre Dame beg to differ. The students published a paper titled ‘Consumers and Curators: Browsing and Voting Patterns on Reddit.’ In that paper the students argue that 73% of Reddit users who upvote or downvote a particular post on the site never actually click through the link to read the content.
That would mean, of the 234 million monthly visitors to Reddit per month, only 63.18 million are the ones who actively engage with the links posted therein. Though, according to Motherboard, these students’ research only surveyed the behavior of just 309 Redditors.
The researchers relied on their own independent data, instead of the one released by Reddit. They achieved that by creating a bespoke browser plugin for Chrome and Firefox. The browser plugin recorded and tabulated the behavior of Redditors while using the site.
According to their research finding, most of the Redditors …read more