Perhaps, the height of irony; Adblock Plus, the software you use when you do not want to see ads on sites you visit, now wants to serve you ads. The move is part of a newly launched service by Adblock that will serve users only the ‘acceptable ads.’
What falls under the definition of ‘acceptable ads’ is anything that is not a bad ad; not too big, too shouting, quite ugly, and not too intrusive. These ‘acceptable ads,’ according to Adblock Plus definition will be good ads, small ads, subtle ads, and ideally, not annoying ads.
Adblock Plus will now be serving you ‘acceptable ads’ through a newly launched service dubbed the Ad Marketplace. The new service will enable blogs and others sites to pick out ads that meet the definition of ‘acceptable ads’ and have them placed on their pages. Users using Adblock Plus will be able to view these ‘acceptable ads’ while visiting such sites and blogs.
“It allows you to treat the two different ecosystems completely differently and monetize each one. And crucially, monetize the ad blocker on their own terms,” said Ben Williams, the …read more
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