The 40th Africa Travel and Tourism Association annual world congress returns to Nairobi this week with a new agenda revolving around diverse topics affecting the travel industry
The five-day event, themed “Experiencing Magical Kenya” is hosted by Ministry of East African Affairs, Commerce and Tourism on November 9-15, 2015 at the popular Kenya International Conference Center. Scheduled among other events is a Tourism Ministers’ Roundtable on destination perception and crisis management as well as a forum on attracting investment in the sector.
Another important topic lined up for discussion will tackle on online travel market place in a powerful panel led by Damian Cook – CEO & Founder, E-Tourism Frontiers. The five member panel discussion will touch on issues pertaining to adaptation and implementation of the online travel solutions in the African context, the OTA’s mandate and maximizing on the opportunities within the World Wide Web.
As Estelle Verdier the Managing Director for Jovago.com and a key speaker in this session notes, “it all starts with a change in perception” According to the director, players should maximize on the power of the social …read more