A little over a week ago, one of Uber’s attempts to do damage control over its spoilt corporate image backfired, when its donation of $125,000 to Black Girls Code was turned down. Had Uber successfully donated to the organization, it would have killed two birds with one stone; proven it has no male chauvinism culture by promoting a women in tech empowerment movement and show it supports diversity at the work place by supporting a Black community empowerment drive.
As you can remember, Uber had to ‘force the resignation’ of its former CEO Travis Kalanic as a corporate move to clean up its image following allegations of sexual harassment and a culture of male chauvinism at the organization. As far as achieving that through the $125k donation to the Black Girls Code, that move completely failed when the Kimberly Bryant (Black Girls Code founder) turned down Uber’s generous donation.
Bryant told TechCrunch, they as an organization decided to turn down the offer following a layered decision. In part, she said, “I’ve been open to the notion that they can transform themselves. Yet their past …read more