When it comes to mobile space browsing, there is no doubt that currently, Opera Software with its Opera Mini browser is the dominant player, especially in the African market.
Nonetheless, Alibaba Mobile Business Group wants to challenge Opera Mini’s dominance in Africa by pitting it against its own UC Browser. Alibaba has launched a campaign in Kenya to get more internet users browsing the net on their mobile phone using the UC Browser.
Kenya is seen as a lucrative market based on these stats: the country has a total of 37.8 million subscribers, 40% of whom are browsing on smartphones. The number of internet users is growing at an impressive rate, with about 21.6 million users recorded as per the Q2 of the 2015-2016 financial year.
Kenny Ye, the General Manager of Global Market Alibaba Mobile Business Group, told Capital FM: “The past few years have seen fast-lane growth in smartphone shipments to Kenya. Riding on the smartphone shift, UC Browser crafted a flurry of handy features, such as its Smart Downloader, Video Player, and Gesture Support, to fully exploit the versatility of the …read more