For years, Google has been the only player in online digital advertising space worth talking about. That was until Facebook came into the picture, and now the two companies are sharing the bulk of online advertising revenue among themselves. Well, Amazon has over the recent years been described by marketers as the burgeoning third-force in online advertising.
While Google position online as the go-to-platform for general information search. Amazon is increasingly the go-to-platform when searching for information for things a consumer wants to buy. And it is a growing trend, not just in North America or Europe, but the world over.
For marketers looking to catch the eye-balls, it makes more sense to advertise on Amazon platform than it does on Google. Particularly if you are selling products users would want to buy; physical items as opposed to digital products.
This growing trend could just make Amazon the biggest threat to Google advertising revenue since Facebook. According to a report by the CNBC, some marketers are moving more than 50% of their advertising budgets to Amazon ads as opposed to Google ads. The CNBC apparently came up with …read more