Apple’s iPhone is the default phone-of-choice at its home grounds. That is according to a survey done by an industry analysis firm Robert W. Baird & Co. That established that in the U.S. consumers out to buy a phone were more likely to go for an iPhone than Android.
The most recent research by the firm has 1,500 respondents in the U.S., of which, 15% were about to go out to buy a new phone in the next two months or less. 67% of them said they were definitely going for an iPhone and not the competing mobile OS Android.
“Our semiannual U.S. Apple survey confirms slowing smartphone purchase intent, but on a bright note, suggest continued strong iPhone share,” said William Power from the research firm Baird in a note addressing the investors.
iPhone users tend to stick with the Apple ecosystem
We might have mentioned earlier that Apple has the tendency of locking in users into their ecosystem. Well, that remains true according to the findings of this research firm.
In the same note by William Power to investors, it is pointed out that iPhone …read more