Can you believe that Apple at one point thought it could use photos shot under its ongoing campaign #ShotOniPhone royalty-free? I mean people are out here going to extreme places with their iPhone to take that one good ‘kodak-moment.’ And Apple thought it will that picturesque shot without compensating the people who went to all that trouble; they probably used their own resources and time while at it.
So news outlets around the world call out Apple on that and the Cupertino company caved in; it will now pay the winners of the contest. In a blog post by Apple announcing the contest, there is a new line at the bottom that reads in part:
“Apple believes strongly that artists should be compensated for their work. Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.”
— Nirav Nalawade (@NalawadeNirav) January 25, 2019