For a long time, when you go out looking for a decent tablet, the best choice you could get was any from the line of Apple’s iPads. These days, you are very spoilt for choice, even iPad have become powerful and better, but they won’t be your first choice if you are a rational consumer.
By rational, I mean Apple’s products tend to have a cult-like consumer following. They buy the brand, not necessarily the product.
However, consumer loyalty can only be stretched so far, and the liberal Apple loyalist and new consumers are increasingly turning to Microsoft’s line of Surface 2-in-1 devices.
In fact, the Surface line of devices is eating into iPad market share, if the report tablet by Microsoft is anything to go by.
The company says that the sales of the Surface line of devices increased by 38% in the Q1 of 2016 compared to Q1 of 2015.