Artienex, is a Zimbabwe-based startup, which has recently launched a new platform designed to help informal traders reach out to the masses online for new customers.
All a trader needs to do, is to go online on www.artienex.com, open an account, list whichever item they are selling at a fixed price or choose to sell it via online auction. Then let the platform do the marketing for them.
Artienex in return charges the traders a $0.50 commission on every sale they make via the e-commerce platform. The people behind this startup were motivated into venturing into e-commerce because Zimbabwe as a country has very little platforms on that front. Meaning a lot of the traders still rely on the brick-and-mortar formation market to find buyers.
Clearly, they (the traders) are missing out on the convenience and cost-effectiveness of selling their items online. The same can be said about the end consumers who simply have to take out their mobile device or sit in front of a computer, and at a click of a button or tap on their mobile screen make a purchase.
One of …read more