Queen Bey’s business acumen has previously seen her invest in fields outside her core industry of music. Take, for instance; she has invested in WTRMLN WTR a beverage company making drinks out of watermelons. There are reports she is linked to Juicero, a juicing machine maker. She also has a stake in Tidal. The latest investment in her portfolio is a tech startup Sidestep.
Beyoncé like other artists like Ashton Kutcher, Snoop Dogg, and Justin Bieber are investing in not just Hollywood ventures but in Silicon Valley startups.
Sidestep is a startup that enables fans to buy concert merchandise but not have to queue to pick the items at the show. It allows you (the fan) to make an order for the merchandise before, during, or after the concert from the Sidestep mobile app. By simply flashing a QR code at designated pickup spot, you get your merchandise in a matter of seconds and skip the usually long line of fans queuing to buy. Alternatively, you can have the merchandise delivered to your home after the concert.
How Beyoncé came in
Sidestep began by selling T-shirts and posters …read more