January 13, 2016 IBOMLLC Team

Binatone Enters The Kenyan Market

Binatone Enters The Kenyan Market

Innov8tiv
Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

British brand Binatone, a leading home appliances brand in Africa has entered the Kenyan market with a wide range of products carefully selected for the Kenyan consumer.

Venturing into the fast-growing Kenyan home appliance market, Binatone has launched its range of products including kitchen appliances, garment care, personal care, home cleaning and a wide variety of its fans.

Although Binatone has sold and distributed its products in Africa for over 40 plus years, this is the first time that home appliances of this famous lifestyle brand will be sold in Kenya exclusively through leading online retailer Jumia thereby making the brand visible and available in every part of the country.

Speaking during the launch at Laico Regency, Nairobi today, Sunil Lalvani, CEO Binatone said:

We have a significant presence in West and central African and we look at Kenya as a gateway to establishing ourselves in East Africa as well.

Building on the collective strengths of quality design, performance and affordability, the company hopes to tap into the country’s young and robust tech savvy generation whose median age of 19 years is either joining the workforce or establishing an …read more

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