CANAL+ GROUP and iROKO are partnering to create and launch the first Francophone SVOD service aimed at bringing affordable, popular mobile TV content to French-speaking Africa.
Announced today as part of a multi-million euro deal, this mobile-first Android App with download functionality is set to launch in the coming months. Designed to optimize data consumption, the service will be aimed at building a new mobile-only subscriber base across Francophone Africa. Canal + group now owns and broadcasts the largest catalogue of African content, including Nollywood films and TV series, African homemade series and shows and South-American TV Novelas, for French-speaking Africa.
CANAL+ GROUP and iROKO have previously worked together through content distribution deals for linear TV channels such as Nollywood TV , and are now consolidating their partnership to launch this standalone Android app.
With over 250 million French-speakers across 23 countries in Africa, and as mobile Internet penetration continues to spread across the continent, the iROKO Android app will cater for a significant growth market, with 165 million smartphones estimated to be in circulation before 2020. Understanding the need for localization, as language is the first …read more