Pan-African Payment company, Cellulant, has built Africa’s first Augmented Reality (AR) powered try-on experiences in leveraging on Facebook to provide a unique experience where to customers can discover, try the product before they buy.
Cellulant is revolutionizing experiences on how consumers discover, try and pay for things that matter to them. The company built Mula to provide simple and convenient payment experiences for the rising number of global, business, and micro-merchants (or Hustle-preneurs). With this partnership with Facebook, Mula integrates Augmented Reality into the Facebook Messenger where customers are able to discover and try products before they purchase.
Brands that leverage social media as platforms for e-commerce can now give their customers a world-class one-stop-shop service from trial, to payment and delivery, all within Facebook and Instagram. This is a departure from the current disjoined social commerce experience.
The uniqueness of the digital experience using Augmented Reality is exciting. Trying out a product on social commerce before purchase has previously been impossible. Augmented Reality presents an opportunity for African brands and companies to build trust with consumers where “touch and feel” is often a pre-requisite before purchase.
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