As co-owner of two award-winning establishments, Nordic hotel and Nordic Villa, Jonas Schwarz Lausten, is not only passionate about business, he’s also committed to the “New Africa”—efforts to spotlight talent, innovation, and opportunity in industries across the continent.
From rave guest reviews about the “well-maintained property” to “personalized service,” the hotel’s brand promise is clear: sell an unforgettable experience, not just products and services.
Below, Jonas Schwarz Lausten shares his greatest accomplishments, challenges, and best pieces of advice for someone looking to establish strong business partnerships.
Tell us about your background.
I’m born and raised in Herning right in the middle of Denmark. It’s very known for its entrepreneurialism and its textile industry.
I have a master’s degree in a mix of Social Sciences and Business from Copenhagen Business School, Denmark and University of Stirling, Scotland.
I was 5 years old when I started selling juice outside our house and 10 when I started my neighborhoods’ first basketball club. Before coming to Nigeria I got a job in the Ministry of Science and Technology in Denmark where I worked as an assistant. There wasn’t much work …read more