Kenya’s leading telecom Safaricom has teamed up with data collection startup mSurvey and launched Consumer Wallet; an online platform mapping out Africa’s cash economy using SMS and mobile devices functionalities.
A prototype/beta version of Consumer Wallet will roll out in Kenya by the end of this month. Safaricom and survey are currently testing the app’s functionality and features with the first ring of potential clients and corporate partners who include McKinsey Consulting.
Once the app moves from beta stage and availed to the public, clients will be able to benefit from its features through a subscription and licensing. That could be sometime in August this year.
“We are refining the product with a group of potential clients to design the pricing model. We are scaling it along Kenya, but also looking beyond because we are not just solving a Kenyan problem, we are solving an African problem,” said Kenfield Griffith, the mSurvey CEO.
In a nutshell, Consumer Wallet will try and quantify consumer spending habits and trends across Africa. A continent where more than 50% of economic activities and employment are in the informal sector [according to AfDB].
mSurvey first …read more