The French group launches its first boutique in sub-Saharan Africa, online in Côte d’Ivoire
Decathlon, the French network of innovative retail chain and brands, providing high-quality and affordable sport equipment, is making today an historical entrance on the Ivorian retail market. The company is launching in Côte d’Ivoire, its first ever boutique in the whole sub-Saharan Africa region, through a 100% online shop (www.jumia.ci/boutique-decathlon/) on Jumia, the number one e-commerce platform in the country.
Renowned for the quality of its technical products at unbeatable prices, Decathlon designs and distributes its products through its own brands (Passion brands): Kipsta, Domyos, Kalenji, B’twin … with the aim of making sport accessible. These passion brands and their products are intently developed by the Decathlon teams and have been rewarded several times for their quality and innovation (Innovation Awards).
The boutique on Jumia is the first of its kind in sub-Saharan Africa for the company. For now, it will propose a first range of products in limited stocks (shoes, bicycles, clothing, fitness equipment, etc.). This test will enable the company to identify needs and …read more
Read more here:: Decathlon opens first store in Côte d’Ivoire on Jumia