September 8, 2014 IBOMLLC Team

DHL Takes Innovative Approach To Grow Retail Footprint in sub-Saharan Africa by 1000%

“It's really a win-win approach. We having given these small shop owners a unique business opportunity to grow their revenues and gain credibility by aligning themselves with an international brand. If they do well, we do well,” explains Sumesh Rahavendra, head of marketing for DHL Express Sub Saharan Africa.

Innov8tiv
Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

DHL Takes Innovative Approach To Grow Retail Footprint in sub-Saharan Africa by 1000%

Staying true to its reputation for speed, passion, teamwork and a can-d attitude. DHL Express has grown its retail footprint in sub-Saharan Africa by an astonishing 1,000% in less than three years.

In what could become a business school case study, the company’s number of service points increased from 300 to over 3,300, not by building its own bricks and mortar branches but by partnering with local business owners who act as DHL resellers. Thousands of vendors – such …read more

Read more here:: DHL Takes Innovative Approach To Grow Retail Footprint in sub-Saharan Africa by 1000%

    

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