They say competition breeds efficiency, innovation, and the end consumer benefits from affordable prices. The mobile devices world as we know it today, is being managed by two tech power houses; Google and Apple.
The two companies have firmly within their grasp virtually the entire mobile device market across the world. Any competition within that market is virtually negligible.
Microsoft with all its financial and technological muscle failed to wrestle significant share from the two. Forcing the Redmond tech to surrender and focus instead of building its own (Microsoft) apps to work seemlessly onto its competitors’ platform. These days, Microsoft is one of the best third-party developer releasing well baked applications for Android and iOS.
Dominance with anti-competition behavior
Google and Apple have found the European particularly challenging given the active policing by the European Commission. Unlike in the U.S. and other world markets where regulation has been equated to inefficiency and anti-business way of thinking.
Google has severally found itself crossing sword with the European regulators and has already been charged several hefty fines. The regulator argues that the act of Google bundling its apps right out of the …read more