Internet is slowly becoming more and more available within rural parts of Kenya. However, the interesting part of this development is that people in the rural areas have taken to online shopping just like their counterparts living in urban areas.
According to news sent to Innov8tiv by the leading e-commerce site in Kenya, Jumia Kenya:
Of the over 3,000,000 web visits sampled, urban traffic to the Jumia site stood at 77% in 2014 with rural traffic at 23% while urban deliveries accounted for 61% and rural 39%. In 2015, urban traffic maintained lead at 60% as rural traffic recorded a 17% rise to stand at 40%. Urban deliveries receded by 6% to 55% compared to 61% the previous year with rural deliveries climbing to 45%.
Notably, traffic and delivery statistics for the first quarter of 2016 show an even closer range with rural Kenya catching up fast in web traffic at 49% a shy 2% away to cannibalise urban traffic at 51% interestingly, rural deliveries maintained a previous 45% success rate.
Parinaz Firozi MD, Jumia Kenya said, “There is a high demand for online shopping with a …read more
Read more here:: E-commerce Gains Traction In Rural Kenya