Google has been found guilty of breaking the European Union antitrust law and hit with a record €2.42 billion ($2.7 billion)
This ruling comes after a seven-years-long investigation the EU antitrust unit has been running on the search engine giant. An investigation that concluded with a judgment that reads Google “abused its dominant position by systematically favoring” their own platforms over their respective competitions.
This fine beats the former largest antitrust judgment to Intel back in 2009 handed by the European Commission, of €1 billion. The EU antitrust investigation narrowed down to Google Shopping, a feature the smart engine giant uses to compare commodities to consumers.
The commission tasked with the investigation states that the search engine showed users search results from Google Shopping “irrespective of (their) merits.” A move likely to set unfair price comparison between Google Shopping and its competition. The EU recommends that since Google is overly dominant across Europe, measures should be taken to ensure it does not muzzle competition.
The EU decision will force Google to change its search algorithm and how it ranks websites. This fine is meant to make Google to “comply …read more