Showing Publisher Logos in Trending and Search
Statement by Andrew Anker, the Product Manager at Facebook:
San Francisco, USA, August 22, 2017 – Today, we will begin introducing publisher logos next to articles in Trending and Search surfaces on Facebook as part of our ongoing efforts to enhance people’s recognition of the sources of news distributed on our platform.
Publishers will now be able to upload multiple versions of their logos through a new Brand Asset Library so that the logos can appear next to their content on Facebook. We built this in close collaboration with a number of partners, as part of the Facebook Journalism Project, and are now rolling this out more broadly to all publishers.
To start, we are introducing these logo treatments exclusively for articles in Trending and Search, but the eventual goal is to extend these to all places where people consume news on our platform.
Enhancing people’s awareness of the sources of content they read on Facebook
Research has shown that when people see a link to an article, it can be difficult for them to associate that link with a particular …read more