As eyeballs shift from TVs to the Web, Facebook wants to cash in on its 2 billion plus users worldwide, 1.32 billion being active daily users, through ads inserted in videos. Facebook will enter into partnerships with content creators; in a deal that will see the social network get 45% of the ad break revenue, and the rest remains with the partners.
The Watch tab is currently in test mode, and only available to a small group of users in the U.S. Users can view the Watch tab on their mobile, desktop, and the Facebook TV apps. Now Facebook will give users more reasons to return to the social network; especially to watch original videos they cannot get anywhere else.
How Facebook Watch tab works
The Watch tab will have personalized recommendations for both live and recorded videos. It will also categorize videos into sections like ‘Most Talked About,’ ‘What’s Making People Laugh,’ and ‘Shows Your Friends Are Watching.’
To attract new viewership, publishers can share their shows to News Feed in a bid to help users discover new videos. Facebook is also integrating a Watchlist feature that lets …read more
Read more here:: Facebook launches a new Watch tab for showing original videos