In a move seen as the social network giant move to grow its revenue from advertisements in Africa, Facebook is opening its office in Johannesburg, South Africa. Among other duties, the Facebook office will be tasked with encouraging African businesses to advertise on the social network.
Facebook is partnering with governments, telecom companies, and agencies among other stakeholders. The company has recognized that about 80 percent of Africans access Facebook from their mobile phones. Hence, the company wants to encourage advertisers to deliver content that care mobile optimized. For this reason, Facebook has set up a new African sale team, led by one Nunu Ntshingila-Njeke, best known for her role in the construction of the Ogilvy’s network in sub-Saharan Africa. Nunu and her team will be helping advertisers to structure better their ads to appeal to the African Facebook users.
The Facebook sales team will start with sub-Saharan Africa countries like Nigeria, South Africa, and Kenya.
In a statement, Ari Kesisoglu, the regional director for Facebook in the Middle East and Africa, said: “We are committed to creating solutions tailored to people, businesses and specifically for African markets.
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