Social network giant Facebook has opened an Agency Ambassador Program for Africa. The move is in line with the social network plans to equip its agency partners with relevant skills and information needed to make the most out of Facebook.
The agency seeks to improve the marketing and advertising platform to its clients. The Agency Ambassadors have a direct line to connecting them to Facebook, and they get extensive training to assist them to better leverage on the social media’s tools, technologies and solutions.
Delegates representing 32 top media agencies from four countries (Nigeria, Ghana, Kenya and South Africa) gathered at a three-day summit in Johannesburg from 29 March to 1 April, where a Facebook team from around the world trained them to become Africa’s first Facebook Agency Ambassadors. The collaborative training equipped participants with the resources they need to understand how to drive real business results through digital marketing, and in turn share this knowledge within their organizations. The forum also afforded an opportunity for the agency representatives to provide feedback to Facebook.
The launch of the program follows within a year after the opening …read more
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