This is probably the first time a European film event showcased content from African filmmakers on the front row. At this year’s European Film Market (EFM) event held in Berlin, Germany, at the prestigious film showcase event, the Berlinale. The organizers of the event introduced a new initiative of showcasing films produced in sub-Saharan Africa during the event.
African films have been assigned their own platform at this prestigious film event, dubbed the Berlinale Africa Hub. Where African filmmakers and innovators can showcase their content in what the EFM director Matthijs Wouter Knol says is “a new generation” who are eager to transform the continent film space.
The Berlinale Africa Hub will shine the limelight on storytelling innovations that employ the use of virtual reality and 360-degree cameras. It will also showcase new film distributions from Africa as well draw a marketing road map on the continent. The emergence of Video-on-Demand (VOD) platforms across the African continents has also been showcased at the platform.
Knol says EFM plans to change “the stereotypes and prejudices that normally can be heard…when it comes to African cinema.”
The producer of Electric South, …read more