Paying for stuff on the internet is a hustle in most developing nations. The way virtually all e-commerce platforms are designed, they accept credit/debit card as payments. Something that inconveniences consumers from Kenya, a country where neither debit nor credit card is popular.
That is because traditional banking system doesn’t work so well in Kenya. They are few and far in between; so much so that if you were to rely on bank systems for the transaction, you would be highly inconvenienced.
The Kenyan market had to become innovative and find a workaround the inconvenience of the traditional banking system, and thus came M-Pesa. A mobile wallet that allows consumers to send and receive payments as simple as receiving and sending an SMS. In Kenya, mobile money payment is readily available and very popular across the country.
So when the likes of Google and other international e-commerce platforms launch their services in the local market, the typical domestic consumer finds a clash when it comes to the payment system. For instance, Play Store requires consumers to buy via credit or debit card. Both of which are not popular, …read more