Why does the developing world offer increasing opportunities for startups?
Did you know that more than half the world’s middle class will be in Africa by 2020,? It is expected that by this time, African customers will account for more than 40 percent of global middle class consumption, 15 percent in Kenya.
The growth of the middle class presents businesses and investors with exciting opportunities. As a result, a significant number of startups are now focusing on setting up or expanding into Africa, Latin America, Asia and the Middle East, where population growth presents huge untapped market potential.
Many emerging market governments are laying the foundations for a flourishing business environment. Recently, the Kenyan government invested $10 billion in a digital tech hub. The Konza Techno City, close to Nairobi, has been nicknamed the Digital Savannah. Likewise in Malaysia, a $100 million fund was put forward by the government to create high tech industries of the future.
Are you aware that out of every eight people in the world, roughly three come from either India or China? Indonesia is the fourth most populated country in the world, …read more
Read more here:: Five Reasons To Build Your Startup In Kenya