April 4, 2015 IBOMLLC Team

Five Steps to Achieving Personalization in Online Business

Five Steps to Achieving Personalization in Online Business

Innov8tiv
Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

Five Steps to Achieving Personalization in Online Business

Personalization in the context of e-commerce is creating or designing a product that primarily focuses on the customer’s needs as opposed to generic market demands. This ensures that whenever the customer comes to your site, they only find what is relevant to them without having to browse through hundreds of “un-needed” season sales and discounts. This model is highly effective, as a study conducted by eConsultancy, global marketing research firm confirmed that 94% of companies sampled agreed that personalization is critical to current and future success. This data is largely supported by Gartner, a global IT Research company whose study predicted that by 2018, B2B companies with effective personalization on their e-commerce sites will outsell …read more

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