Safaricom, the self-acclaimed ‘The Better Option’ has been described a lot of things, including ‘The Bitter Option.’ The network is a premium network; they offer robust and reliable network coverage – the most extensive cellular network coverage in Kenya – at the highest prices in the market.
That is why news that the telecom is going to provide free access to Facebook to its subscribers will certainly make headlines. Safaricom is not particularly known for freebies, especially since they know they have such a huge market, which they try to lock down with mobile money services.
Free Facebook but at a cost
Then again, there is nothing like a free lunch or a free ride. So how do Safaricom and Facebook benefit by giving you (Safaricom subscribers)? Well, its data. Safaricom has partnered up with the social network giant to provide you free access to Facebook. However, in return, the social network will share your data with Safaricom.
The T&C part of this new Safaricom and Facebook reads in part:
In order to help us evaluate the success of this service, and to enable us and your operator to understand …read more