Ghana Independent Broadcasters Association (GIBA) Announces Partnership withmobile surveying company GeoPoll and Kantar Media
GIBA members will have access to the national standard for audience measurement data, Kantar-GeoPoll Media Measurement
KGMM’s mobile-based methodology has become increasingly valuable as mobile penetration increases throughout Africa
The Ghana Independent Broadcasters Association today announced that it has partnered with mobile surveying company GeoPoll (www.Geopoll.com) to be the provider of media data to GIBA members, who include TV, radio, and web broadcasters throughout Ghana.
GeoPoll’s joint product with Kantar Media, Kantar-GeoPoll Media Measurement (KGMM), is Africa’s largest provider of overnight media data and the only source of next-day ratings for TV, radio, and print in Ghana. GIBA’s partnership with KGMM comes at a pivotal time for Ghanaian broadcasters: the television industry is preparing a switch to digital signal in early 2016, a move which will introduce new channels to the market and increase the need for a fast, reliable audience measurement system.
“We are extremely pleased to partner with GeoPoll to bring better media data to broadcasters in Ghana. Broadcasting in Ghana is at a turning point, and audiences are becoming …read more