Google’s lifeline is the ability to provide digital contents and tools to the end consumer. The African continent is perhaps the remaining continent that has yet to register high computer and digital literacy. That in itself is bad business for Google, as it competes with other tech giants like Facebook and Microsoft to tap into this largely untapped Africa market.
To break into this market, Google has first decided to create inroads across the continent that will deliver computer and digital literacy to as many people as possible. It goes without saying, as fast as possible.
The search engine giant has launched an online portal offering free digital skills training. For the first run of the program, Google is targeting to train at least 500,000 Africans. The curriculum being offered at the eLearning portal includes web analytics, mobile marketing, and social media management.
Hopefully, these skills will enable the successful graduates of the digital skills training to have the necessary business acumen and tech ability to start a 21st-century competitive business. Hence, create jobs and boosts their economy. Successful graduates will be issued with Certificate of …read more
Read more here:: Google launched eLearning portal to teach Africans Digital Skills