As Microsoft and other browser developers work to undercut Chrome, Google is working around the clock to make the browser not just thrive but kick a$$. The search engine giant has just pushed an update – Chrome 71 – that comes with an automatic block for abusive Ads.
The first time Google announced that it will be introducing a native ad blocker to its Chrome browser, we saw it as strange. As ads are the lifeline of the company’s revenue. So why would it help create tools that will block its revenue stream?
However, when you think about keenly, you can see it is a survival strategy for Google in the midst of the growing use of ad blocking software like Ad-Blocker. You see what these third party blockers do, is block all ads, even those ones that don’t intrude on the users’ space.
While users have legitimate cause to complain about ads, there are those that are so irritating such as the pop-up ads. There are also some that are ‘well mannered’ and just sit there to be seen without imposing themselves. These types …read more