Search engine giant Google controls how most people on Earth access information online; except in countries where it is censored like in China. For businesses, this fact can be frustrating / especially if you don’t plan on paying for any of the Google ads
In markets such as the U.S. where a big percentage of the population are constantly on their mobile devices and computers connected to the internet. Google tight grip on information flow on the internet means it control how businesses access customers online. Making it virtually impossible – particularly for small businesses to get noticed online if they don’t pay the search engine giants by buying their advertisement.
In Europe, Google is facing a lot of scrutinies and has even been slapped with several penalties. Politicians in the U.S. too have started focusing their lenses on the anti-competition behavior. Though in America, the tradition has always been no government regulation; they equate regulation as anti-business breeding less innovation, less competition, and high prices to end consumer.
To some extent, it remains true that regulations breeds inefficiency, less competition, and the end consumer often pays higher …read more