Google has given the world so much to be grateful, as far as productivity, creativity, and entertainment software is concerned. The internet as we know it is shaped by Google; as the biggest search engine service.
To some extent, we get access to these software tools by Google for free, but at a price. Yes, you’re able to run an online search for free, send/receive emails on Gmail for free, upload/watch videos on YouTube for free, use the Google Maps for free. At the same time, they come at a price.
While you use these freemium services from Google, the company harvests information about you to feed into its Big Data where it uses complex algorithm to serve you targeted advertisements. In a nutshell, the snoop on your online activities and based on your history, they bombard you with very relevant ads. These ads are so relevant to you, that you are highly likely to click on the given ad-banner.
In the early days of Google, it ran into a lot of lawsuits and sharp criticism for its act of scanning users’ emails. The company sailed under well …read more
Read more here:: Google to stop reading your emails and sending you targeted Ads