February 23, 2018 IBOMLLC Team

Google’s efforts to make RCS replace SMS bear fruits as brands start signing up for the richer B2C Messages

google rcs Rich Communication Services sms

Innov8tiv
Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

Do you ever feel sending SMS as an archaic thing to do? I mean it is just static text and the most basic types of emojis just sitting there. You can really interact with it much other than just send a reply. Well, with Google’s RCS – Rich Communication Services – SMS might soon be retired to join the likes of Telegram, Morse code, and the smoke signals our grandfathers in caves used.

Google began the journey of retiring SMS and in its place put RCS back in 2015, powered by its Jibe RCS Cloud platform. The first assault on SMS came by way of Google launching a new messaging app Android Messages, which currently supports both SMS and MMS.

The company went on a lobbying spree trying to woo mobile service carriers to adopt the new messaging platform, and hopefully – in the long run – do away with SMS and MMS support in favor or RCS. So far, Google is reported to have enlisted at least 43 carriers from across the globe who are currently supporting RCS messaging, albeit …read more

Read more here:: Google’s efforts to make RCS replace SMS bear fruits as brands start signing up for the richer B2C Messages

      

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