Google’s market in the industrialized countries has virtually hit a saturation point. These countries have good and widespread internet connectivity with almost everyone connected. There is little room for growth in terms of the customer base for big tech companies like Google and Facebook.
Thus, these tech companies are turning to the next market, the developing countries. However, the primary challenge they face in the developing countries is that the market is highly underserved in terms of ICT infrastructure; in this case reliable and fast internet connectivity.
Google and Facebook have both hatched plans to see more people in the developing countries connected to the internet. Google has taken to floating balloons in high altitude, which will keep beaming internet down to the remote and underserved regions in the developing countries. On the other hand, Facebook thought of having a solar-power drone flying at high altitude as it beams down the internet connection.