September 20, 2015 IBOMLLC Team

Hotels Embrace Technology to Bolster Sales

Hotels Embrace Technology to Bolster Sales

Innov8tiv
Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

“Online marketing, provision of WI-FI and online payment options score as leading aspects”

The rise of online travel agencies in Kenya and the entire region is seen as both an opportunity and a challenge to the hitherto traditional industry that purely relied on direct bookings and customer loyalty. This new trend has in its positive light opened up the industry to global accessibility; but not without creating a new need for tech savvy middle and lower management.

But this is not all, hotels are also investing in technology to ensure that tech-loving travelers are happy and content with the booking and check-in process as well as guest-room entertainment and business needs taking lead in priorities for most hotels.

According to a research carried out by Jovago.com, a hotel booking website, 42% of Kenyan travelers will take preference to a hotel that is well equipped with robust Wi-Fi; taking to consideration the diverse number of devices that make their way past the concierge. “This is a clear indication that today’s leisure and business traveler are tuned towards reliable Wi-Fi as top priority” said Estelle Verdier, Managing Director …read more

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