“Online marketing, provision of WI-FI and online payment options score as leading aspects”
The rise of online travel agencies in Kenya and the entire region is seen as both an opportunity and a challenge to the hitherto traditional industry that purely relied on direct bookings and customer loyalty. This new trend has in its positive light opened up the industry to global accessibility; but not without creating a new need for tech savvy middle and lower management.
But this is not all, hotels are also investing in technology to ensure that tech-loving travelers are happy and content with the booking and check-in process as well as guest-room entertainment and business needs taking lead in priorities for most hotels.
According to a research carried out by Jovago.com, a hotel booking website, 42% of Kenyan travelers will take preference to a hotel that is well equipped with robust Wi-Fi; taking to consideration the diverse number of devices that make their way past the concierge. “This is a clear indication that today’s leisure and business traveler are tuned towards reliable Wi-Fi as top priority” said Estelle Verdier, Managing Director …read more
Read more here:: Hotels Embrace Technology to Bolster Sales