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How Digital Switch Will Boosts e-Commerce In Kenya
The complete switch-over from analogue to digital transmission may only mean better picture quality, improved sound clarity and a wider variety of channels for consumers, yet for the corporate world this switch is going to mean more than that.
Online retailer JUMIA believes the migration will boost the e-commerce uptake in Kenya and assist the acquisition process of new customers for the e-commerce sector.
“Some digital TV service providers offer their customers a three-service package that involves Television, Internet and Telephone services over a single bill per month over one fibre optic cable connection, ” Parinaz Firozi MD Jumia Kenya.
“This means more people will get access to an affordable internet connection and many …read more
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