No matter how much the West tries to estimate the size of the African market, the Hotels.ng founder says, it will never be accurate.
A lot of people are starting to formulate theories and ideas about Africa and how its large market can be tapped into, but most of it is largely conjecture, Mark Essien, founder of Hotels.ng, the largest online hotel booking portal in Nigeria, said during a talk in Jordan recently.
And it’s nobody’s fault that so little is known of the vast continent: some of the really useful data are found locked away in non-comparable statistical yardsticks that nearly never allow for benchmark comparisons. As an article on the UK Guardian newspaper puts it: “[African] surveys are not done in the same way [as in Europe, for example], which makes comparing countries and combining data from different countries very difficult – and illustrates how hard it is to know the real number…’
This is a problem Mark believes African entrepreneurs are currently addressing, deliberately or unwittingly. Speaking at The Middle East & Africa Duty Free Association Tax-Free World Association (MEADFA TFWA) conference in …read more