November 5, 2018 IBOMLLC Team

How Innovation Continues to Change the Marketing Industry

Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

Over the years, the marketing industry has changed. In fact, the modern-day campaigns are nothing like what was run a decade ago. The biggest reason for this is the technology and innovation that is now prevalent and available in society. For instance, advancements in robotics and artificial intelligence have changed the way data is collected and even the way information is spread. The industry has also changed given that it is now much easier to communicate with people and as a result reach a wider audience. As you can imagine, this benefits businesses in more ways than one. The other two components to consider are the fact that customer expectations have changed, but at the same time, it has become easier to come up with bigger and better ideas.

Artificial intelligence

Artificial intelligence is a technology that is continuously being tweaked and perfected. Marketers have yet to understand what the full scope of using AI to their advantage is. It makes it easier to collect data on one’s audience, and it could very well re-define the relationship between consumers and brands. Content is …read more

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