December 21, 2016 IBOMLLC Team

How to Use Snapchat for Promoting Your Business and Brand


Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

Snapchat is the future of social media. According to eMarketer, Snapchat surpassed the growth rate as compared to its rivals, including Facebook and Instagram this year. It is being used by over 150 million people daily, the majority of which is teens and people under 30. It is key to ad dollars. Major companies are using Snapchat’s discover tab to promote their brands. Here is how you can use Snapchat for business, ads and making money.

Before we proceed, remember that Snapchat is like no other social media platform. It has an ephemeral model, which means the ‘snaps’ will remain there until the audience have seen it, and they will disappear with the time. There is a Snapchat ‘Story’ feature as well, but it also has a time limit.

Don’t Act Like a Business

The best thing to do while using Snapchat for business is not to act as a business. You must share content regularly which is interesting for people. As Snapchat stories have a time limit of 10 seconds at most, the best you can do is to “tease” the potential customers about your product, …read more

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