August 28, 2018 IBOMLLC Team

Invest in Podcasts: Exponential Growth of Podcast Business Explained

Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

Podcasts are the most popular tool for personal growth and learning new things. They are known as on-demand internet radio talks. Wherever you are, you can listen to real-life discussions and motivating ideas. In the USA, over 112 million people listen to podcasts. Podcasts have been around for more than a decade, but recently they have grown popular. So, how and why is this podcast business growing so rapidly?

Mostly, podcasts are free to listen and the paid ones cost only less than a dollar. You can get them on iTunes or from the author’s website. Unlike radio discussion, they are not bound to follow a schedule which means you can listen to them at anytime and anywhere. You get an experience of uninterrupted listening which can easily jump forward or backward. Moreover, the podcast episodes can be downloaded one by one which you can listen offline.

The podcast industry in the USA reached $314 million in revenue in 2017. The number has increased by almost 86% since 2016 which was $169 million. It is predicted that the revenue will have a <a target="_blank" …read more

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