iROKO, the Nigeria based digital entertainment platform, has launched a new platform for showcasing and promoting digital content from African creators dubbed IrokoX.
IrokoX is a multi-platform network for showcasing African filmmakers, musicians, and other creative artistry from the continent. The platform will handle the production, distribution, and monetization of the content, in partnership with the artists. The platform will provide content curators, a platform to monetize their 3-5 minute videos.
IrokoX will provide participating artists with production assistance and resources from established studios. IrokoX will also link the participating artists with iROKO’s global partner networks like iTunes, YouTube and Google Play. These iROKO networks on which it has distributed some of its content and generated about 1.5 billion views, saw the company pay out as much as $550,000 to the partners over just last year.
“It will operate on an 80/20 split revenue share model for the majority of users – the artists get 80%,” said IrokoX General Manager Oluch Enuha.
“We are going after something akin to a Maker Studio, whereby Africa’s professional and semi-professional creators can produce quality digital content, market it, share it with larger …read more
Read more here:: IROKO launches IrokoX to showcase Digital Content from Africa