Jovago.com and Safarilink Aviation today announced a new collaboration which will focus on customizing packages for tourists visiting various destinations within the country. The new model will provide visitors with ready-made packages inclusive of flight fares, airport transfers and accommodation for the period of their stay.
Commenting on the development, Nafisa Fazal, Head of Marketing for Jovago.com East and Southern Africa observed that incorporating technology and adapting the delivery structure to the market needs will enable stakeholders to find a level playing ground with the global tourism industry. “This is even more important as product competitiveness and rivalry become more intense throughout the region. Creating convenience and consistency will go a long way, as both are major drivers in the sector”
According to a combined report by eTrack, eMarketer and Alexa.com released earlier this year, revenue generated through online hotel bookings has grown by more than 73% in the last five years. The report goes on to place the percentage number of online travel reservations at 57% while noting that a remarkable 65% of travelers will make same day hotel reservations via smartphones.
The report …read more