Africa’s N°1 hotel-booking website, Jovago.com has hit a new milestone by launching the Swahili language version of the website.
Jovago has announced yet a new and unique feature through incorporation of Kiswahili language on its website. The move is in alignment of the company’s objective in creating online convenience through easy and faster bookings. The adoption of the region’s lingua franca on the platform will offer over a hundred million Swahili speaking people with a user-friendly process.
The popularity of Swahili as a second language continues to increase supported by factors such as incorporation of the subject in school systems, media influence, regional commerce as well as growing numbers in immigration and overseas travel.
Commenting on the development, Cyrus Onyiego, country manager for Jovago-Kenya cited that, “the inclusion of local languages on the website actively supports a multicultural community in the region while reinforcing the company’s efforts in meeting the customer’s needs” He added that breaking language barriers is key in promoting both business and leisure in travel across the continent.
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