November 7, 2015 IBOMLLC Team

Jovago Now in Somalia; Industry Finally Taps into the Online Market

Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa has signed up the first of Somali hotels to Africa’s leading online booking platform. This milestone comes at a time when the global hospitality industry is shifting gear in response to the e-Commerce wave sweeping through the sector.

Commenting on the new entry, Estelle Verdier, Managing Director for East and Southern Africa expressed her optimism in the country’s rebirth process quoting that, “Jovago transcends every border, as being in Somalia means being everywhere in Africa. She went on to note that, “the country has attracted new attention from Africa and beyond owing to the many aspects put in place for its reconstruction. Jovago therefore is seeking to align Somalia’s hotel sector proportionately with the new age customer trends and purchasing decisions” Analysis by market leaders such as World Travel Market and Euromonitor indicate ever increasing numbers with a market moving 96% of primary travel searches taking place online.

The threat of piracy and Al-Shabab attacks in Somalia’s waters for a long time consequently restricted the country’s internet connection to satellites and Dial up services. This was until late in 2013, when Liquid …read more

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