Black Friday is the day following Thanksgiving Day in the US and regarded as the beginning of Christmas shopping season when many retailers offer promotions and massive price cuts on products.
Black Friday concept was first introduced in Kenya by Jumia in 2014
Last year, massive online traffic temporarily crashed the Jumia site. This year Jumia has doubled its bargains
Fashion and electronics expected to exhibit best sales as major retailers and brands cut costs.
Online sales are expected to triple those of last year as Jumia Kenya gears to double its bargains for its second edition of Black Friday scheduled for 27th – 30th of this month. If the prediction is true, it will be the biggest Black Friday in the history of Kenya.
With only two weeks remaining before the anticipated shopping weekend in Kenya’s history, leading brands selling on the Jumia online marketplace have moved to cut prices and offer massive discounts of upto 90% on products besides optimizing their online shops layout as Jumia bets on its countrywide delivery network, numerous pick-up points and pay on delivery service to offer customers a seamless experience.
Parinaz Firozi, MD, …read more
Read more here:: Jumia Kenya To Double Black Friday Bargains This Year