According to the latest stats released by the Communications Authority of Kenya (CA), the grounds are shifting on the three mobile networks operators in the country. For the last quarter running January to March 2016, there have been noticeable changes in both mobile data subscriptions and market share changes for the three operators.
Overall, there has been an increase in the number of mobile data subscription from 23.7 million to 24.7 million compared to the previous quarter. This growth is 3.8% increase in the total number of internet users in Kenya.
The Telecom, Airtel Kenya’s mobile data subscriptions grew the most. It recorded a 3.1% growth, rising to 21.1% up from 18%, and its arch rival, Safaricom registering a 2.2% decline, when compared to the previous quarter. The third player, Orange Kenya Ltd. lost about 2.8% of its mobile data subscribers to settle for 11.2% of the market share.
Why Airtel Kenya is having a good run
Airtel Kenya increasing market share is attributed to several recent developments the telecoms has undertaken. In addition to the introduction of consumer-friendly internet tariffs, the UnlimiNet mobile and modem data plans.
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