The 5th edition of the annual Magical Kenya Travel Expo (MKTE) scheduled to take place at Leisure Lodge Resort in mid-October is yet another mark of success on the government’s efforts in capitalizing on the MICE industry as a viable and supportive medium to the main tourism sector. Addressing delegates during the unveiling of the venue, KTB Director, Muriithi Ndegwa noted that the Magical Kenya Expo “has attracted interest and attention from the stakeholders as evidenced by the growth of exhibitors to over 40 % in the past four years”
The Expo, which will bring together more than 170 hosted buyers and delegates from all corners of the globe will not only serve as a convention for buyers and sellers but also aims to showcase Diani to the world in it’s light as Africa’s best beach .
But as Estelle Verdier, Managing Director for Jovago.com an online hotel booking company explains, it is important for stakeholders to broaden their perspective on the contribution of MICE events beyond visitor spending. This, according to Verdier who heads the East and Southern Africa regions will help …read more